GA4 and Yandex Metrica

A useful analytics setup does more than count visitors: it helps explain which channels and user actions contribute to business goals. We approach Google Analytics 4 (GA4) and Yandex Metrica as complementary options within one measurement strategy, choosing the right configuration for your needs.

Scope

• Review the existing GA4 property and data streams alongside the Yandex Metrica counter.
• Plan GA4 events and Yandex Metrica goals for forms, purchases and meaningful interactions.
• Validate UTM parameters, traffic sources, conversion definitions and consistency between platforms.
• Evaluate Yandex Metrica visitor-behaviour tools where permissions allow, and define reporting tied to business objectives.

How we work

We start with business goals, access and existing data flows. After agreeing which events or goals matter and why, we prepare a setup and validation plan for both platforms. Representative user journeys are tested for missing events, duplicate counts and inconsistent traffic attribution. Findings are documented so the team can use them to guide subsequent improvements.

Deliverables and boundaries

Depending on scope, deliverables include a measurement plan, GA4 and Yandex Metrica configuration summaries, an event/goal inventory and validation notes. Consent choices, browser restrictions and different measurement methods mean the platforms will not always report identical figures. Privacy, data transfers and any required permissions must be reviewed before enabling session recordings or visitor-behaviour features.

Frequently asked questions

Do we need to use both GA4 and Yandex Metrica?

Not necessarily. The choice depends on your audience, reporting needs and privacy requirements. We can configure both when that makes sense.

Can we use our existing accounts?

Yes. We review your GA4 and Yandex Metrica implementations and data quality before recommending changes.

How does GTM fit into this work?

GTM can manage tags, while GA4 and Yandex Metrica are analytics platforms. Where appropriate, tag management is included in the same measurement plan.

Let’s review your goals and current setup. Discuss your project.